Audrey Easaw
Vice President
Corporate Marketing and Strategic Communications
Enterprise Community Investment, Inc.
410.964.0552
410.884.8415 fax
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Audrey Easaw is vice president of corporate marketing and strategic communications for Enterprise Community Investment, Inc. (Enterprise). She leads the development of the overall marketing and communications strategy for all of Enterprise's business lines. She is responsible for directing brand management, media strategies and market research. She also oversees content development and creative for corporate reports, marketing collateral and all print, broadcast and on-line media. Ms. Easaw plays a vital role in developing short and long term customer outreach strategies and corporate goals.
Ms. Easaw earned a B.A. in Journalism, with a major in Advertising and Public Relations from the University of South Carolina , and earned her M.A. in Counseling Psychology from Bowie State University . She began her professional career in Account Services with national and international advertising agencies representing clients including C&S Bank, CBS-TV and ABC-TV affiliates, Russell Athletic, Emory University and Coca-Cola USA .
Prior to joining Enterprise in September 2005, Ms. Easaw provided consulting services to small businesses, law firms, and social/nonprofit enterprises. Ms. Easaw also served as director of marketing strategy and customer focus for Fannie Mae, where she directed marketing initiatives for a $100 billion rental-housing portfolio. Additionally, she directed the marketing/media strategy that increased brand awareness among investors, lenders and their borrowers and government policymakers.
Ms. Easaw spent nearly 11 years managing Advertising and Marketing Account Services for Giant Food's 175 retail stores and pharmacies, and the Giant Food Federal Credit Union. She developed and directed strategic partnerships and branding strategies for all financial and in-store services. She was responsible for managing financial marketing partnerships totaling over $250 million with American Express, VISA USA, DISCOVER, PNC Bank, M&T Bank, and Chevy Chase Bank.
A trained counselor/therapist, Ms. Easaw serves as president of the Board of Directors for a 28-year old Washington, DC area-based counseling ministry. She is also a federal grant review panelist for the Department of Health and Human Services Administration for Children and Families and Community Economic Development. Ms. Easaw is a member of the American Marketing Association and serves on the Marketing Accountability Task Force Committee and Senior Marketers Think Tank for the Association of National Advertisers (ANA). |
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